Griddler’s
Burgers + Dogs
Boston born and raised.
Griddler's Burgers and Dogs has become a popular staple for college students in the heart of Boston. With the opening of its second location, it was time for a fresh look accompanied by a new menu and locally sourced ingredients. Working alongside the designers at Stebbings Partners, I was primarily responsible for laying out the collateral system and ads, hand-typography, takeout and menu boards, and tee shirts after the illustrated brand language was developed. The restaurant’s manifesto is hand-drawn and proudly displayed on the staff shirts as well as inside the restaurants. Printed in the Improper Bostonian, the ad campaign was a true collaboration with the Stebbings design and photo team and the delicious goodness of the locally-sourced Griddler’s menu.
